Friday, 20 January 2017

Hospitality marketing strategies and techniques

Hospitality 

Hospitality marketing strategies and techniques


Dealing strategies are key with regards to ensure that objectives are accomplished. With respect to hospitality marketing, demonstrated and valuable method for expanding and settling deals are fundamental in ensuring your property or administration is one that is utilized over and over. Hospitality marketing's objective is acquiring both new and rehash business to bulk up all that really matters.

Article's descriptions 

Social Media

According to the article social media plays a vital role in promoting hospitality sales and marketing. moreover it describes that it is the only method through which one can expose the sales worldwide through a click of button. Moreover it is a cost effective and convenient method to make the world aware of the business and increase the sales.


Regular Customer Satisfaction

The author states that dealing with regular customers is one the main strategy to increase marketing sales. few reasons behind that are that the regular customers may act as base to  your business, so if you give special attention to loyal customers they are more likely to spend their money on your property. Some common techniques to take care of your loyal customers is to offer them discount coupons, give them special customer service. So this way you can make your business top priority in your marketing plan.
http://study.com/academy/lesson/what-is-customer-focus-in-marketing-definition-strategies-examples.html

Potential customer base

The article says that one should also expand the number of guests not forgetting the regular customers. Also by the use of social media one can attract people from different cultures religions and types of clientele. Furthermore one should change the basic idea of a business for instance changing the basic from business professionals to friendly areas for families.

Discounts and Offers

This is one of the main concept on which most of the guests are attracted toward one's business. A businessman should use different techniques to maintain the pace of his business in off seasons. For instance offering some gifts cards to the regular customers and fresh customers.

Own opinion

We personally believe that the above stated techniques are the main keys that lead to success for a business. But the businessman should look and give utmost attention to customer satisfaction along with keeping an eye on the budget and business expansion.

Feedback

After describing the whole topic we all request you to to give us a feedback in the comments and answer some of the following questions:
What more do you want to add for gaining more customer satisfaction?
What techniques should a businessman should follow to make more money in the off seasons?
describe a method instead of social media to advertise your business in the world?

References

Social media- http://ehotelier.com/insights/2016/08/23/jumpstart-hotels-direct-bookings-seo/?ct=t(Daily_Newsletter_20160823)&mc_cid=484fe75480&mc_eid=93176b44ab




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34 comments:

  1. Ramroop maraj27 January 2017 at 16:41

    Good job on your Presentation well detail and organize as well. i agree social media is making a lot of money so they can keep it going and their is a lot of people from different cultures who uses Social media as well

    ReplyDelete
    Replies
    1. Unknown13 February 2017 at 04:35

      Thanks for viewing, social media is playing a great role in hospitality marketing nowadays.

      Delete
  2. Unknown3 February 2017 at 09:36

    Good job on your presentation. In my opinion customers want companies to keep up on trends and that is how companies can satisfy the customers needs and wants. If companies fail to do that that is a big threat for the company because they can loose a lot of customers by not keeping up on the trends.

    ReplyDelete
    Replies
    1. Unknown13 February 2017 at 04:31

      I highly agree with your statement. We will look after that also. Thanks

      Delete
  3. Unknown7 February 2017 at 12:43

    This comment has been removed by a blog administrator.

    ReplyDelete
  4. Unknown12 February 2017 at 00:40

    Wow,It's a good presentation. It's my opinion that the strategies in the hospitality area is very important , now the customer's thought is blurred ,customers want the company to keep up with the trend and give customers the best service. So I think the company should update the service quality timely and satisfy the customers patiently. In addition ,the company should also pay attention on the customer satisfaction to get the immediate information.

    17W --Intro Hospitality Sales & Mktg (SEC. 001) Chen Yao

    ReplyDelete
    Replies
    1. Unknown13 February 2017 at 04:33

      Thanks for your opinion, we highly defined about the customer satisfaction in the second point

      Delete
  5. Unknown12 February 2017 at 20:11

    A great blog, and I agree with what you have described. In order to be able to step by step to improve customer satisfaction, personally I think they need to anticipate customer needs, service quality is judged by the customer, as much as possible to provide customers with convenient, understand customer expectations and needs and meet the customer's self-worth.If the company want to further access to customer satisfaction, that is not a very easy thing, it may take a long time to research and implement.

    HTAP 154-001 Mengchao (Lucien) Lu

    ReplyDelete
    Replies
    1. Unknown13 February 2017 at 04:34

      Thanks for viewing. Totally agree with your point of view

      Delete
  6. Ramanjot sangha14 February 2017 at 20:02

    Your remarks about the social media are pretty impressive because somehow the mass population is effected by your efforts with social media but on the other hand, you need some serious work on regular customers which are the main source of our day to day income and it does not matter how much you do for them it can still be less.moreover you are not bad with your discount offers which plays important role in the marketing strategies but can be changed every week. so, overall the attempt is in the right direction.

    ReplyDelete
    Replies
    1. Unknown23 February 2017 at 10:09

      Thanks for your positive response i highly agree with your point of statement.

      Delete
  7. Unknown17 February 2017 at 20:39

    Customer satisfaction is the most important part in today era; so very well blog that tells many things about the social media that is making too much money.

    ReplyDelete
    Replies
    1. Unknown23 February 2017 at 10:10

      Yes social media highly impacts on economy basis..

      Delete
  8. Unknown20 February 2017 at 20:40

    You did a fantastic job friends i really like you coustomer satisfaction part and it is really core part of evrey business which also help companies to earn good profit

    ReplyDelete
    Replies
    1. Unknown23 February 2017 at 10:11

      Yes sir it is the most important part if your customers are satisfied you will have a positive customer response on your google reviews which will help you in popularity of your hotel.

      Delete
  9. Charlie Li21 February 2017 at 12:21

    I agree that regular customer satisfaction is important and should focus more on keeping them loyal. Moreover, I like the fact that it mentioned to give special service to them because that way, it will bring them back to our business and it's a way to attract potential customers as well.

    ReplyDelete
    Replies
    1. Unknown23 February 2017 at 10:13

      Thanks for your positive response my friend i highly agree with your point of view.

      Delete
  10. Unknown21 February 2017 at 20:18

    A very good BLOg friends. As you described customer satisfacion is must in hospitality industry and obviously good for business as well.

    ReplyDelete
    Replies
    1. Unknown23 February 2017 at 10:12

      Yes customer satisfaction is the first and foremost responsibility of company.

      Delete
  11. Unknown23 February 2017 at 15:40

    A great blog and I quite agree with your point of view. Dealing strategies are key to the success of the hospitality marketing. Moreover, strategies you say in your blog can be a good understanding of customers’ needs and attract more customers. Regular Customer Satisfaction can give the customers a better service and discovering a potential customer base can generate more revenue for the company. Your presentation has a very comprehensive understanding of the marketing strategy. Great job my friend! I think you also can publish some of the hotel's promotional information in the major forums, so that more people can know your hotel.

    17W--Intro Hospitality Sales & Mktg (SEC. 001) Rongchang(Hubert) Hu.

    ReplyDelete
    Replies
    1. Unknown1 April 2017 at 16:41

      yse i agree with your point to publish hotel's promotional information we will look after that and publish it soon.

      Delete
  12. Unknown23 February 2017 at 17:45

    love your presentation, marketing is so important to business and especially hospitality industry.

    ReplyDelete
  13. Peixuan Chen23 February 2017 at 23:42

    There are lots of useful information that I want to catch up with in this blog. I am really enjoyed. Especially, to satisfy customers is impressive. Because as a customer, I want to be a member of loyalty program. As the hotel/restaurant operator, I want to maintain the regular customers. Once we catch up with customers’ satisfaction, then the business will have a stable customer groups and the hotel/restaurant will have steady income from the regular customers. However, customers’ needs and wants is always changing, so marketing research must be finish regularly.

    ReplyDelete
    Replies
    1. Unknown1 April 2017 at 16:43

      thanks for you response. thanks for focusing on customer satisfaction point. we all want to drag more attention to customer satisfaction which is the main key element for marketing.

      Delete
  14. Unknown24 February 2017 at 09:33

    A very good BLOg friends. As you described customer satisfacion is must in hospitality industry and obviously good for business as well as social media plays a great role in hospitality and travel industry and it is a main source to socialize anything. Nowadays majority of people uses internet as a path to advertise something. And it is true hospitality marketing strategy and techniques helps a lot in this industry.

    ReplyDelete
    Replies
    1. Unknown1 April 2017 at 16:37

      i appreciate you for your positive response. yes these main key elements used for marketing strategies are the backbone of a business. following these above mentioned strategies are enough to lead a business to heights.

      Delete
  15. Unknown24 February 2017 at 15:46

    Customer satisfaction is the most important part in today era; so very well blog that tells many things about the social media that is making too much money. And if it continue to do that good in business then most probably they will be great in business and no one will be able to give them competition.

    ReplyDelete
    Replies
    1. Unknown1 April 2017 at 16:38

      yes that's our main point by usin these strategies any business can earn too much money and high status in the market

      Delete
  16. Jiyeong Byeon24 February 2017 at 16:07

    I agree with the marketing strategy you mentioned.
    As the Internet has developed, social media has surged further and I think it is a good choice to use it for marketing. I also believe it is a good idea to attract customers by using a lot of promotions like discounts.
    It would have been nice if this blog posted information on what technologies are needed for customer satisfaction.
    And I want to know how to use each social media in marketing.

    ReplyDelete
    Replies
    1. Unknown1 April 2017 at 16:39

      for social media it is best to be updated with your facilities on online sites and social sites to maintain name and fame of your business in market

      Delete
  17. Unknown24 February 2017 at 16:25

    This is very impressive and clear blog. I agree with your point that the strategies in the hospitality and tourism industry area is very important key. And importance of customer’s satisfaction that you emphasized is also very important point to hospitality area. As you said, these two point is very essential point that satisfy customer’s needs and wants to current industry. In my opinion, your blog catch important point, and supply proper information for us. Thank you. (kyungyul kim 300900899)

    ReplyDelete
  18. Unknown1 April 2017 at 16:35

    Thanks for your positive response on our blog. yes the customer satisfaction nowadays is supposed to be focused more instead of other things.

    ReplyDelete

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